Commercial Agents – Tips to Increase the Sales of Commercial Property Today

When it comes to the sale of any commercial property today, there is plenty of competition to contend with. In most cities and towns, there are many good properties listed and being actively marketed. The biggest frustration in selling commercial property today is in finding the right buyers who can act with appropriate finance. In simple terms there are fewer buyers around; the experience and expertise of the real estate agent is more important than ever before in the sale process.

From the outset of the property marketing campaign, the specific target market should be the focus. All of the advertising should be written with a view to the targeted buyer. Clarity is important here.

All of the advertising for the property should be structured around the target and what they are looking for today; the advertisements, promotional material, Internet listings, and direct mail campaigns should all be similarly structured.

To understand this target market ask yourself these questions.

  • Where is the buyer for the property coming from?
  • What is the buyer looking for in selecting a property?
  • How much can they spend and on what terms?
  • What are the real features of the property that the advertising should be built around?
  • What is the best time of year to attract a buyer to the property?
  • What is the best method of sale that will attract the buyer to enquire and then to purchase?
  • What are the negative issues relating to the property that should be addressed prior to the campaign commencing?
  • What are the comparable properties nearby that frustrate the marketing process?

So these questions are critical to the property promotion strategy. The buyers in today’s property market are selective and fickle. There are fewer buyers around and negotiations take longer. That being said, the experience and skills of the real estate agent in the promotion, inspection, and closing of a property transaction is now more important than ever before. Knowledge and practice will help the process.

Every marketing campaign has to address the target market and promote the individual property. The days of generic marketing are gone. Specific target marketing with dedicated advertising that really encourages enquiry should be the main focus of every campaign.

The best ways to increase the levels of enquiry in every commercial property campaign include the following:

  1. The buyers of commercial property typically come from the local area. This means that your campaign should be directed to the local property owners and the local business owners. To achieve this focus, it is best to direct mail and telephone the owners and the businesses that own or occupy local property. Every piece of direct mail should be followed up to optimise the enquiry and the information.
  2. When any property comes on the market, within the first 24 hours ensure that flyers and information brochures are personally delivered to the neighboring properties and businesses within a radius of 500 metres.
  3. Place a prominent signboard on the property at the start of the campaign. This is perhaps the best and most cost efficient way of promoting any property. If possible ensure that the signboard has specifically been created with property information and sale details.
  4. When you draft your advertisements for the property promotion, use the keywords that apply today to the property type and location. These keywords will help the Internet Marketing and Internet listing. You can research the keywords from the larger search engines on the Internet. These keywords will be the words that the buyers of property are entering into the search engines when looking for properties to purchase.
  5. When the promotion of property commences, make personal contact with the database within your office. This means telephone calls and meetings with the appropriate people. The information and leads that you gather from the campaign will be helpful in other property promotions at a later time. All the information should be entered into your database.
  6. E-mail marketing will be a useful tool for every property promotion. Most agents are selectively sending out e-mail marketing each week. Any property promotion can be merged into this process.
  7. To sell a property today, the best method of sale should be selected. That will be the method that buyers respond to and act within. Do not choose a method of sale that can frustrate the potential purchasers. The
  8. Vendor paid marketing remains the normal and sensible alternative in every marketing campaign. Any serious property vendor will commit marketing funds to the promotion of their own property. Always ask for vendor paid advertising to comprehensively cover the target market.
  9. Create an inspection process and strategy that covers the property and its features. Understand exactly how you will take people to and around the property. Identify the right things to talk about with buyers, and get market information to support your presentations or inspections.

Even in this tougher property environment, good properties will sell. It is a matter of the agency working hard to locate the buyers and then promote the property effectively. This is a personal process when it comes to each and every property.

Open listings are generally a waste of time today as they always take longer to sell. Every serious vendor that needs to sell their property should commit to an exclusive listing and marketing campaign with one specialist commercial agency for a period of at least three or four months. If the property is unique then that time line will be longer.

Men’s Fashion Advice for Trends to Avoid at all Costs

Let’s face facts here. When it comes to picking out the best clothes to wear, men are considered, and rightly so, to be less fashion-conscious of the two sexes. Now for the good news, that is starting to change with more fashion designers showing off all new designs and collections on their runways. It doesn’t hurt that men are beginning to realize that looking good doesn’t exactly hurt their chances with women or their careers either.

Unfortunately for some guys, fashion is something that happens to other people. Expecting a guy who less than marginable fashion sense to know why a Hawaiian shirt is the best thing to wear to a job interview or a high school reunion is likely to end in disappointment and probably a few more than embarrassing looks and stares.

So, for the benefit of bad dressing guys reading this, here are a few of the most basic of mistakes guys make when entering the frightening sphere of fashion.

  • Sandals with socks – Stay away from this fashion no-no at all costs. It is an all together fashion mess. No women will find you attractive. You’ll begin to notice that your friends call you less and less and strangers won’t even want to stand near you with this foot fashion faux paus. If your love for sandals is this strong then move somewhere warm that you can wear sandals year round.
  • Novelty Ties, shirts, or boxers – This is another fashion mess that men just don’t seem to notice or maybe not care. Why would you sacrifice your dignity for the sake of making someone laugh from a “funny t-shirt”? It isn’t worth it, in my opinion. I would much rather be known for being stylish and a good dresser than the guy who wears shirts with funny sayings on them. So with that, throw out all those clothes with smiley faces, hearts, reindeer, shamrocks, and animal prints and buy something nice.
  • Shiny shirts and suits – Come on…for real? Unless you are going to be a backup dancer in a musical then there should be no reason why you should even own a shiny shirt or suit much less wear one out in public. I can think of about a hundred different fashion choices you could go to the club in than a glittery, shiny and REALLY tacky shirt. What’s wrong with a simple form fitting black t-shirt or black dress shirt? Pair it up with some nice jeans or trousers and you’ll have no problem being noticed in a good way.
  • Ugly colors – You can look like Brad Pitt with the fashion sense of a George Clooney but if you’re wearing some ugly colored clothes no one will care who you look like. That great looking new suit you bought for you Christmas party this year may have been expensive but if it makes you look like one of the staff or something from the 70’s, then I’m sorry but you paid too much. The color of your clothes needs to compliment your best natural features like eye color, skin tone and body shape.
  • Overly loose fitting clothes – Clothes that are really loose or baggy make you look sloppy and like a bum. Unless you rap or own your own hip hop label, which you probably don’t, then you need to stay away from this fashion mistake. Instead buy clothes that actually fit you. You’ve been working out so why not buy some clothes that show it off. Try experimenting mixing and matching certain cuts and styles until you comes across the perfect fit and look.

Commercial Agents – How to Support Your Landlords in Leasing

Today there are significant numbers of tenants looking for commercial property for lease even when the market appears tough or slow. Matching the right tenant to the right property is the job of the experienced real estate agent that knows the local area.

Now many an agent will claim that they really know the area and that they have the best commercial properties on their books. I like to ask them to prove it; that’s when the facts come out.

Landlords are well advised to seek the best agent with the best database of tenant enquiry when they need to lease their property. It is a fact that many an Agent has a database, but the database is relatively neglected or not optimized. There is a lot of difference between prospects and clients in a database that are contacted regularly and supplied with good reliable property detail, versus lists of unqualified names that really do not want to be contacted. Clients should ask their Agents just how relevant the database is to the property in question and just how up to date the database is.

A commercial property lease is structured around a number of factors and decisions. These ideas will help you:

  1. Ensure that the tenant has an established history of occupancy and business success. If they have been renting another property, then you can talk to their previous landlord or the property manager involved.
  2. The plans of the landlord relative to the property holding need to be considered before you negotiate a lease. In older properties, this becomes more significant and important. The age of the property will require refurbishment strategies around which the leases should be structured. If a property development is planned, it will be necessary to put renovation and relocation clauses into the lease. The right recommendations need to be made here.
  3. That commencement of the lease should be based on market rental evidence for properties of that type. Look at the entire list of comparative properties in the local area to ensure that you have consistent market rental evidence.
  4. Understand what a good lease should be in the prevailing market conditions. That decision will also be relative to the tenant type and your target audience.

The payment of outgoings will be important to the landlord in the future of the lease. On that basis it will be necessary to consider the best type of rental (net or gross) to help the landlord recover outgoings. It should be said that the outgoings to be recovered should be in balance to other properties of the type that you are marketing.

These are all simple facts that are so important to the leasing of commercial property today. When you really know what is going on in the local area you can put together a great lease deal that attracts the right tenant on a good rental package.

How to Give Fashion Advice Without Offending Someone

If you hope to provide fashion advice without hurting someone’s feelings consider buying the person a piece of clothing that you believe would improve the person’s look. Invite the person to shop with you for a gift you want to buy the person for an occasion such as a birthday or holiday and choose items that you believe would look good on the person. When you get to the store, choose an item as soon as you can because it will help establish a price range you were looking at and the type of item you intend to purchase such as a piece of clothing or accessory. You can also choose an item and present it as a gift if you are pretty certain about a person’s size.

Even if you generally don’t like someone’s fashion style, if you see the person fairly regularly you’ll notice there are pieces of clothing that you think look flattering on the person. Use the occasion when the person is wearing a color or a cut or a fit that you like and compliment the person on the reason you like that piece of clothing. Instead of simply saying, “I like that top,” explain what features of the top you like on the person. When you’re out in public with the person, you can also choose to focus on a clothing article someone else is wearing and indicate you think it would look good on the person.

Before you make a suggestion use the information you have about the person to consider whether the choices that person makes are based on budget concerns or perhaps issues about body image or a simple lack of interest in looking current. This information will allow you to address those concerns in your discussion by pointing out ways to accentuate features you like about the person or by focusing on locations that sell less expensive garments or even by talking about clothing features such as comfort or ease of washing.

Use the opportunity to share a fashion insight if the person you want to advise gives you a compliment on your clothing. If the person offers a compliment on a pair of slacks you’re wearing, you can disclose where you purchased the slacks and describe some of the other options available in the store. If the person compliments your slacks and you’d like to see that person in different tops, you can direct your response to the fact that you love the retailer and that the same place sells stylish tops.